The Beach
Lake Michigan in front of you, golden sand under your feet, and a sunset that lands right on beat.
August 29, 2026 · Bradford Beach · Milwaukee
Tickets are live · Get yours before they're gone
Save the date · Year Three
You've seen what Bloom looks like. Sand underfoot, Lake Michigan at your back, thousands of people moving to a sunset set. Year three goes bigger: a longer day, a larger stage, more names on the bill. The lineup is set, tickets are live, and set times drop closer to the date.
— The 2026 rundown —
✓ The essentials
☀ On the beach
Lock in the lowest price before the next tier.
Get Tickets →— Beyond the music —
Lake Michigan in front of you, golden sand under your feet, and a sunset that lands right on beat.
A lineup of EDM acts you'll be texting your group chat about for weeks. Premier sound, stage to shore.
Thousands of friends you haven't met yet. Art installations, vendors, beach games, and one giant collective core memory.
— Recap —
— VIP Experience —
Private cabanas. Dedicated servers. Bottle service. Front-of-stage views with sand still between your toes. VIP returns for 2026 with fewer spots than last year. Packages and pricing land soon.
— Tickets —
Grab yours now. The earlier you buy, the lower the price, and this one sells out. Secure your spot on the sand before the next price tier hits.
Secure checkout via Speakeasy
— Info —
Saturday, August 29, 2026 from 1:00 PM to 10:00 PM at Bradford Beach, 2400 N Lincoln Memorial Dr, Milwaukee, Wisconsin. Set times drop with the full schedule.
Valid government-issued ID, a charged phone, and festival-appropriate beach attire. Totems are encouraged. No outside food or beverages.
Bags up to 9" × 10" × 12" are permitted and subject to inspection at entry.
A selection of food options will be available on-site. Full bars with alcoholic and non-alcoholic beverages.
This is an 18+ event. A valid government-issued ID is required for entry.
We'll post re-entry and parking details closer to the date. Plan on rideshare.
— Partners —
Thousands of people, a full day in the sand, a crowd that showed up to feel good. We're announcing 2026 partners soon, and there's still room to join them.
On-site footprint, sampling, and branded moments built into the festival.
Naming and presence across stages, bars, and VIP cabanas.
Co-branded recap content to a growing, engaged Midwest audience.
Sponsorships are limited.
Become a partnerMilwaukee · Bradford Beach · Aug 29
Tickets are live and the full lineup is out. Grab general admission, or lock in a VIP cabana with bottle service before they're gone.