The Beach
Lake Michigan in front of you, golden sand under your feet, and a sunset that lands right on beat.
August 29, 2026 · Bradford Beach · Milwaukee
Lineup + tickets coming soon
Save the date · Year Three
You've seen what Bloom looks like. Sand underfoot, Lake Michigan at your back, thousands of people moving to a sunset set. Year three goes bigger: a longer day, a larger stage, more names on the bill. We're locking it in now, and the lineup, tickets, and set times all drop soon.
— The 2026 rundown —
✓ Confirmed
⌛ Still TBD
Lineup, tickets, schedule, on-site activations, and partners are all coming soon. Join the drop to get it first.
Want it before everyone else?
— Beyond the music —
Lake Michigan in front of you, golden sand under your feet, and a sunset that lands right on beat.
A lineup of EDM acts you'll be texting your group chat about for weeks. Premier sound, stage to shore.
Thousands of friends you haven't met yet. Art installations, vendors, beach games, and one giant collective core memory.
— Recap —
— VIP Experience —
Private cabanas. Dedicated servers. Bottle service. Front-of-stage views with sand still between your toes. VIP returns for 2026 with fewer spots than last year. Packages and pricing land soon.
— Tickets —
Presale opens with the lineup. The list gets first access and the lowest price. Drop your number and we'll text you the second tickets go live.
— Info —
Saturday, August 29, 2026 at Bradford Beach in Milwaukee, Wisconsin. Doors open early afternoon. Set times drop with the schedule.
Valid government-issued ID, a charged phone, and festival-appropriate beach attire. Totems are encouraged. No outside food or beverages.
Bags up to 9" × 10" × 12" are permitted and subject to inspection at entry.
A selection of food options will be available on-site. Full bars with alcoholic and non-alcoholic beverages.
18+ to enter. 21+ to drink, valid ID required.
We'll post re-entry and parking details closer to the date. Plan on rideshare.
— Partners —
Thousands of people, a full day in the sand, a crowd that showed up to feel good. We're announcing 2026 partners soon, and there's still room to join them.
On-site footprint, sampling, and branded moments built into the festival.
Naming and presence across stages, bars, and VIP cabanas.
Co-branded recap content to a growing, engaged Midwest audience.
Sponsorships are limited.
Become a partnerMilwaukee · Bradford Beach
Lineup, presale codes, set times. The list hears it first. Drop your number and we'll hit you the second tickets go live.